Alright, so we’ve talked about how to get an internship and what to expect your first day, but what about every other day after that? Is every day going to be just like the first? From my experience, it will be far from it. The things that I have be given to do are much different than the tasks I was given the first day.
While I still do things like sorting the mail and organizing Nielsen books, I do a lot of other things too. I have been given the chance to work with media buying software such as Smart-Plus and Ad Aid. I have also become more familiar with the use of the Nielsen books, SRDS, media kits, etc. Other things that I feel have been important to me gaining experience is talking with professionals, sending emails, making phone calls, etc. It has taught me what it is like to work in a professional environment.
My favorite thing I have been able to do so far is to sit in on a meeting one of our main media buyers had with a client at KOCO Channel 5. She met with not only representatives from the Oklahoma City area, but also with advisors from the Hearst Corporation headquarters in NYC. It was fascinating to me to be given the chance to be a fly on the wall and to see how discussions in the advertising business go about happening.
In the end, I would just have to advise those looking for internships, or those about to start one, to not get discouraged if the tasks given to you on the first day weren’t exactly what you were expecting. Be checking back in, because next time we’re talking relationships…
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